Table of Contents

For Colleges: Outreach Messages

Elliot Updated by Elliot

Outreach Messages

Outreach messages allow you to communicate important information to students who have demonstrated interest in your college by adding it to their My Colleges list.

Message Types: Automated vs One Time Messages

Automated Messages

Automated messages are sent automatically after a student or parent completes an event you define based on the Automation Trigger and Audience you choose when composing your message.

  • Automated messages are sent within a two-hour window after the student triggers the message.
  • Automated messages are NOT sent retroactively to students who have already completed your defined event.
  • Automated messages can NOT be edited once received by a student.
One Time Message

One time messages are only sent once based on the Audience you define when composing your message.

  • One time messages are sent immediately to students defined in the audience.
  • Your Audience can only get broader as you add more categories.
  • One time messages can NOT be edited once received by a student or parent.

Automation Trigger

The Automation Trigger is where you will define which event will trigger your message. e.g. a student adding your school to their Following, Applying, or Applied list in Scoir.


The Audience is where you will choose if students or parents will receive the message, as well as how those students or parents will be defined. This can be done across all students or parents ("All Followers") or customized.

Students can be defined by Engagement Stage, Class Year, Interests, or Academic Focus.

Parents can be defined by Engagement Stage and Class Year.

  • Engagement Stage allows you to narrow the message scope based on the audience engagement stage: if the student is Following, Applying, or Applied to your school
  • Class Year allows you to narrow your message’s scope to students of the selected class year(s)
  • Interest allows you to narrow your message’s scope to students who have included the selected interests in their college preferences.
  • Academic Focus allows you to narrow your message’s scope to students who have included the selected majors in their college preferences.

Typically the more you customize an audience, the smaller that audience will become. However, the interests and academic focus in Scoir are INCLUSIVE meaning that the more interests listed and the more academic focus' listed the more students you will typically reach.

Call To Action

The Call to Action button allows you to direct your recipients to a specific website or landing page.

Interactions with your call to action or unique clicks on hyperlinks in messages will be included in that message’s “Clicks” count.


Students only receive one automated message per trigger type. You can control which message a student will receive by changing its send priority.

Send priority dictates the priority of a message for students whose details might trigger multiple messages. In these cases, students will only receive the message with the highest-ranked priority that matches their Group Segment criteria. If the system does not find a match in the top listed priority, it will look to the next highest priority message.

As a best practice, you may want to list messages with the smallest audience with higher priority.

Creating an Outreach Message

To create an outreach message:

  1. Navigate to the Outreach section of the Engagement tab and click Create an Outreach Message or New Message

  1. Choose if you are sending an Automated Message or a One Time Message

  1. (For Automated Messages ONLY) Select your audience and choose an Automation Trigger

  1. Refine your message’s Audience based Class Year, Interest, Academic Focus, and Class Year.
  1. (Optional) Add a Call to Action Button.
    1. Provide a link to the webpage where you want to direct your recipients.
    2. Update the button label.
      Interactions with your call to action will be included in that message’s “Clicks” count.
  2. Once you’re finished staging and composing your message, click Save for Automation.
  3. Messages can be edited by using the edit button on the left-hand side of the message.
Once a message has reached a student it can NOT be edited. Edits apply to future messages only.
  1. Scheduled messages and their performance analytics can be found in the message table on the Outreach tab.

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