Table of Contents

For Colleges: Outreach Messages Overview

These features are exclusive to colleges with Outreach Messaging. Learn more

Outreach Messages are effective ways to communicate with students who've matched with or shown interest in your college, helping you recruit those who meet your enrollment goals.

There are two types of Outreach Messages:

  1. One-Time Messages are sent immediately based on your customizations.
  2. Automated Messages are sent automatically after a student or parent completes an event (like a student adding your school to their Following list in Scoir).

Here's an overview of how they work.

Creating an Outreach Message

  1. Go to Engage > Messaging
  2. Choose whether you want to create a One-Time or Automated message
  3. Select + New Message

Choosing an Audience

Begin by selecting if you would like to send to Students or Parents.

Customizing Your Audience

Whether you're sending a One-Time or Automated Message, you'll see a range of segmentation options. By default, students are segmented into My Matches—prospects who have matched with you based on their college preferences but have not yet followed you. Parents, on the other hand, default to Followers—parents/guardians of students who are following, applying to, or have applied to your school.

You can further narrow down your audience by applying one or more filters within the Filter segment.

For descriptions of each filter, click here

Engagement Stage lets you choose whether you want to reach students who are Following your college, are Applying, or have Applied

Class Year narrows your message’s scope by the selected class year(s)

Academic Focus includes the selected majors students have added to their college preferences like Business and Nursing

Student Life sends your message to students who have included selected interests in their college preferences like school programs, clubs, and sports

Career Interests allows you to target students according to their saved career preferences. Simply select up to 10 career options to refine your outreach.

Demographics lets you segment by Legal Sex and Neighborhood Household Income

Location includes State and Community Type such as city or rural

First Generation Students narrows your message to those who are first generation

High School lets you segment students in specific high schools (via search), and choose school type whether that's public or private

Academic Profile allows you to reach only students who reported test scores like ACT / SAT within a selected range

Composing the Message

Next add a compelling Subject and compose your message in the Body.

Adding a Call To Action (Optional)

If you'd like, add a button to the bottom of your message that directs your recipients to a specific website or landing page.

Scheduling Messages

When scheduling One-Time Messages, you'll simply choose a date and time.

For Automated Messages, select a Trigger for the send whether that's when a student has started Following your college, they've indicated they're Applying, or have Applied.

View Message Performance

Messages and their performance analytics like open rate and clicks can be found in the message table on the Messaging tab. Values will populate once actions are taken by your recipients.

Engaging Your Prospective Students with Outreach Messaging [Video]

How did we do?

For Colleges: Events

For Colleges: One-Time Messages